The Flying Fish Boutique Hostel
2019 – 2020
STANDARD SCOPE
Brand Strategy
Creative Direction
CUSTOMIZED SCOPE
Press Management
Brand Launch
STORY
Found in the hipster district of Banilad, Cebu, Flying Fish Boutique Hostel is an offshoot of the successful brand which hails from Dumaguete, Negros. Flying Fish aims to be an enclave for the artists, advocates, travelers, and wanderers at heart. Dual Story worked with the multi-cultural team to launch their Cebu branch, capturing the market whose spirit and sensibility they hope to imbibe.
With humble beginnings in Dumaguete, Philippines, Flying Fish Boutique Hostel now extends to a hipster district of Cebu City as an offshoot of the successful brand hailing from 180 miles away
An open secret. Over 25 local influencers and micro-influencers graced the launch, making Flying Fish the city’s new go-to haunt. Among the influencers present were Kym Maitland-Smith and Rachel Arandilla.
“It’s about reaching out to the right people.”
-Johanna Michelle Lim, Chief Brand Strategist
