Floreia
2019 – Ongoing
STANDARD SCOPE
Brand Strategy
Content Development and Publishing
Creative Direction
Digital Management
CUSTOMIZED SCOPE
Web Design and Development
STORY
Floreia is a sustainable fashion manufacturer that uses proprietary materials Nucast and Naturescast from mother brand, Nature’s Legacy. They create handmade, circular-designed for the contemporary fashionista. The team continues to work with the brand for everything from copywriting to digital management.
A diamond-like brand. Working with a multi-faceted brand, we ascertain that every component is celebrated from sustainability to community to high fashion. Every effort is tactical— everything is brought to light without overexposing certain aspects.
Dual Story’s role is to raise it to the limelight and spin with intention so that every facet is highlighted and Floreia
as a whole shines.
Jewelry is served. A bespoke dinner experience in Floreia’s showroom was arranged to organically connect with influential names and to softly sell the jewelry in the surrounding area.
Fashioned with intention. Floreia grew from being a single jewelry line by Nature’s Legacy to being a standalone brand with its own fashion shows in Paris and Barcelona.
