Surebright Manufacturing Industries, Inc.
2020 – Ongoing
STANDARD SCOPE
Brand Development
Brand Identity
Digital Management
CUSTOMIZED SCOPE
Web Design and Development
STORY
Surebright Manufacturing, Inc. is a 16-year company that was in need of an overall brand revamp. Keen to become a leaner, more convenient platform with streamlined offerings, Dual Story guided the Surebright team through a tedious Brand Development process which involved multiple audits and a firm resolve to stand out from the competition not only through its product quality but through the many value add-ons Dual Story was able to pinpoint and finehone during the process.
Cleared-up identity. Resembling an organic wellness brand (which they were not), the former logo was refreshed with a beaker hinting at the chemical efficiency of their products as well as their futureproof focus on constant research, innovation, and product development.
Trouble-free chemicals. A competitor’s audit showed the manufacturing industry’s need for efficiency, placing convenience for consumers as a secondary priority. With the culled out insights, Surebright found a platform and roadmap that would make their products more convenient to the eventual market, and thus, we crafted the tagline “Everyday Chemical Essentials at Your Convenience”.
Squeaky clean brand. Condensed in a carefully-crafted brand book, Surebright held a codified language for custodians and creatives to produce a singular identity— a powerful asset for brand equity and recall.
“It’s a pervasive myth that B2B doesn’t need branding.” -Johanna Michelle Lim, Chief Branding Strategist
