KA.T.ON
2017 – 2019
STANDARD SCOPE
Brand Strategy
Brand Identity
Content Development and Publishing
Creative Direction
CUSTOMIZED SCOPE
Brand Launch
Press Management
STORY
KA.T.ON operates with the brand promise, “Kada kaon, dunay makat-on.” or “For every person who satiates their hunger, another individual benefits in their studies.” The Junior Public High School Tutorial Program allows students to supplement their studies with tutorial sessions in two fundamental subjects, Math and English. Among many other initiatives for the brand, the Dual Story Team created a Communication Plan to ensure minimum investment for maximum return. For instance, the brand was able to garner P5M worth of press coverage with zero investment on the company’s part.
