uniQitchen

2020 – 2021

STANDARD SCOPE

Brand Identity Design

CUSTOMIZED SCOPE

STORY

uniQitchen is a ‘cloud’ based kitchen solution owned by Dash Hospitality Group.


Name of names.
uniQitchen is an innovative combination of the words ‘uni’, short for universality and unity, and ‘kitchen’ which refers to the brand’s service; the stylized ‘Q’ reinforces uniqueness. uniQitchen is a uniquely united and universal kitchen. 
Dual stories. Unique to the logo, a knife is intentionally placed as the Q’s accent piece, paralleling how uniQitchen halves time, cost, and resources for cooking. The ‘uni’ in a fresh green highlights the brand’s unique, universal, and unitary facets.