uniQitchen
2020 – 2021
STANDARD SCOPE
Brand Identity Design
CUSTOMIZED SCOPE
STORY
uniQitchen is a ‘cloud’ based kitchen solution owned by Dash Hospitality Group.

Name of names. uniQitchen is an innovative combination of the words ‘uni’, short for universality and unity, and ‘kitchen’ which refers to the brand’s service; the stylized ‘Q’ reinforces uniqueness. uniQitchen is a uniquely united and universal kitchen.

Dual stories. Unique to the logo, a knife is intentionally placed as the Q’s accent piece, paralleling how uniQitchen halves time, cost, and resources for cooking. The ‘uni’ in a fresh green highlights the brand’s unique, universal, and unitary facets.

