DentalPro
2019 – 2020
STANDARD SCOPE
Brand Strategy
Content Development and Publishing
Creative Direction
CUSTOMIZED SCOPE
Brand Launch
Sponsorship Acquisition
STORY
DentalPro isthe first web-based dental management system with a noble vision to elevate the healthcare industry in the Philippines. The team did logistics and sponsorship acquisition for the app launch, acquiring Samsung, Honda*, and other household names that covered all expenses.
Not a dime spent. The team did logistics and sponsorship acquisition for the app launch, acquiring Samsung and other household names that covered all expenses. The launch unfolded at the Grand Convention Center of Cebu in 2018.
The dental industry has unique nuances and complexities that only dental practitioners are familiar with. The Dual Story team deep dove into the industry and educated themselves swiftly in order to clinch sponsorship deals with major dental
suppliers and distributors.
Dentistry and communication? When two different fields intersect, it becomes pivotal to seek a support service to maximize results. DentalPro called on Dual Story to assist them with branded communication— securing core foundations, fine-tuning the brand narrative, and recounting their
story to stakeholders.
Big picture stories. Since DentalPro is a novel brand, we scoped out competition outside the country, studied the pain points they solve, and returned to the Philippine context to see if the same problems are solvable. We elevated the brand narrative into something that is urgent to the healthcare sector.
Most dentists are dental practitioners but not all dentists are dental entrepreneurs. When dentists are fully-informed of the entrepreneurship side of their practice, there is a better grasp of treating their patients in the best way possible— not only within their clinical sessions but outside of that as well. This elevates the dental industry, and if that microcosm is elevated, it will elevate the whole healthcare industry in totality.
The launch opened doors and kickstarted conversations with major stakeholders like Cebu Doctors’ Hospital, University of Visayas, and even the Philippine Dental Association. The refined brand narrative led to clear and cohesive discussions.
